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who we work with

We work directly with founders, early and growth-stage startups and social enterprises looking to find community in the lifestyle, hospitality, wellness,  media and impact spaces. 

Undeniable ideas

brought to life.

Our mission is that simple. 

We’re constantly amazed by the uniquely human capacity for imagination and the confluence of moments, connections, and experiences that lead us down a path of creation. We’re here to help unlock what comes next by developing thoughtful, vibrant brands that you and your team are inspired to keep building -

because shapeshifting the world relies on the continuous courage to turn ideas into action. 


Whether your company is just getting started or in a phase of growth, we guide you through brand positioning, content strategy, effective copywriting and more to help it find a home in your consumer’s life. 

A Big Idea Founder, Lori Abichandani




Lori is an idealist, builder, writer, and connector. She has over 8 years of experience working with large brands, media companies, startups, and social enterprises working to craft, execute, analyze and optimize marketing strategies. She thrives in environments built on effective collaboration and communication and brings that spirit to every project she undertakes. Lori studied Marketing and Finance at NYU’s Stern School of Business and believes in continuous exploration, which has led her to earn a certificate in User Experience Design from General Assembly, complete a culinary apprenticeship program through CASA Culinary School at Redbird in LA, and spend time traveling and working abroad. She began her career in analytics and user research at Nielsen where she consulted large tech and media clients, before venturing out to help bring new companies to life. Lori’s greatest joy lies in sparking moments of connection—between people and brands, food, writing, music, places, other people and of course, ideas. 

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