In a world of heedless extraction and optimization, offers a more intentional way forward.
For years, we’ve seen brands launch and scale in a way that treats humans like machines, whose only goal is growth and efficiency at all costs. We’ve seen the disservice that’s done to the environment, teams, founders, and inevitably the brand’s mission and potential for longevity.
And we’ve come to realize that the most important thing to us is how we retain our humanity in the pursuit of prosperity.
But what does it mean for us to create with our humanity in mind? What does it mean for marketers to not exploit scarcity and insecurities (both of customers and their own) as they pursue endless KPIs? How can we - as creators, entrepreneurs, VCs, and the surrounding network - build from a more conscious, responsible, and joyous place?
How does that scale?
This line of questioning directly impacts our approach to brand building and the types of clients we choose to work with. We start with the fundamental belief that everything in our world is made up, and what we collectively aspire to directly impacts our culture.
Why not use that power to create a world that flourishes from the inside out?
Through our client work, platform, and growing community, is committed to shaping an ecosystem of innovation and storytelling with care at the forefront.
We hope you’ll join us.
Founder & Brand Steward